Our People

Julie Fenton

Julie joined The Fenton Group from Cone Communications, a Division of Omnicom, where she led global and national cause and public relations accounts for a diverse list of Fortune 100 clients such as Microsoft, Royal Bank of Canada, PNC Financial Services, Dell, Sprint, Sprint PCS, ConAgra Foods, Washington Mutual and the American Heart Association.

In 2004, Julie created and launched Cone’s first and largest Non Profit cause Marketing Program with American Heart Association, called Go Red for Women. This campaign secured over $20m in corporate partnership funds and over 1 billion media impressions for the campaign.

Additionally, Julie led the creation for the branding, strategy and implementation of Alticor’s $100 million global cause marketing program, Gillette’s Face Forward initiative, PNC’s Grow Up Great $100 million ten year program, Washington Mutual’s Investing Ourselves —an initiative for housing and education, and Microsoft’s Unlimited Potential community-based learning centers.

Previous to her four-year tenure with Cone, Julie served as Director of Corporate Communications for GTECH Corporation, a leading global information technology company with over $1 billion in revenues and 5,400 employees in 45 countries. At GTECH, she oversaw national and international communications issues including public relations, re-branding and community relations.

Most recently from 2006 - 2008, Julie provided an array of marketing services to GE Money including the development and branding of the division’s inaugural signature program Banking on Women focusing on the financial empowerment of women around the world.

Julie has provided branding, reputation management and marketing communications counsel to senior leadership of Blue Chip companies and National Non Profits. She has created and executed award winning strategy and programs which gained significant results for clients including improved corporate reputation, media coverage, improved employee satisfaction and increased sales. Recognized with more than a dozen national awards for client work including PR Week – 2001 Campaign of the Year, PR Week 2001 Community Relations Campaign of the Year, and Silver Anvil 2001 Institutional Program. She was selected for and completed Leadership RI, RI’s premier leadership development program, and was named one of “40 under 40” leaders in RI by the Providence Business News.

Julie is a graduate of Brown University and Boston University’s School of Communications

juliefenton@thefentongroup.net