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Fenton Group Takes a Pair

September 17, 2003
By David Gianatasio

The Fenton Group is preparing to launch marketing efforts for a pair of newly added clients: Great Lakes Cheese and MobileFab.

The independent shop in Providence,R.I. will help introduce Adams Reserve, a premium cheese brand from Great Lakes of Hiram, Ohio. That launch will be supported by advertising and public relations efforts set to unveil this month, according to agency founder and CEO Josh Fenton.

Fenton is also planning a consumer and b-to-b ad push for Warren, R.I.-based MobileFab, a provider of high-end countertops.

The clients are important to the seven-person shop, formed earlier this year, because they give the agency a chance to prove it can build brands from the ground up, Fenton said.