Fenton Group Takes a Pair
September 17, 2003
By David Gianatasio
The Fenton Group is preparing to launch marketing efforts
for a pair of newly added clients: Great Lakes Cheese and
The independent shop in Providence,R.I. will help introduce
Adams Reserve, a premium cheese brand from Great Lakes of
Hiram, Ohio. That launch will be supported by advertising
and public relations efforts set to unveil this month, according
to agency founder and CEO Josh Fenton.
Fenton is also planning a consumer and b-to-b ad push for
Warren, R.I.-based MobileFab, a provider of high-end countertops.
The clients are important to the seven-person shop, formed
earlier this year, because they give the agency a chance to
prove it can build brands from the ground up, Fenton said.