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Fenton
Group lands work from Connecticut-based healthcare organization
Providence-based firm adds to growing roster
Providence, RI — The Fenton Group has landed a leading
Connecticut healthcare organization to its growing roster
of consumer, business-to-business and healthcare clients.
Qualidigm, one of the nation's leading quality improvement
organizations, has tapped the Fenton Group for strategy work
in the development of a series of new products.
"Qualidigm is a tremendous client and our experience in working
with healthcare organizations was critical to attracting them
to the firm," said Josh Fenton. "The work that I have done
with Quality Partners of Rhode Island was a key to understanding
their critical challenges in healthcare communications."
Qualidigm joins the New England Division of the American
Cancer Society on The Fenton Group healthcare roster.
Last year, Fenton had led an award winning branding campaign
for Quality Partners of Rhode Island. This TV, radio, print
and outdoor campaign won national recognition from Advertising
Age (Spot of the Week, National) and two Bell Ringer awards
from the New England Publicity Club.
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