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Agency ranks 3rd in New England -- The Fenton Group score 6 Bell Ringer Awards

THE FENTON GROUP – AGENCY IS RECOGNIZED AS ONE OF THE TOP THREE PUBLIC RELATIONS FIRMS
IN NEW ENGLAND


Providence, RI – The Fenton Group, in just its third year of operation was honored as the third most award-winning public relations firms in New England as recognized by The New England Publicity Club.

The Fenton Group won six Bell Ringer Awards for recognition of public relations excellence – the third most of the 57 agencies and companies that entered the competition. The Providence-based agency was recognized with eleven total awards last night in Boston at the Marriott Copley Place.

The Bells were awarded for work ranging from Fit & Fresh for national public relations placement/online to national trade coverage for W.R. Cobb. In addition, The Fenton Group was singled out for a major business story placement in The New York Times, and its handling of crisis communications for Roger Williams Medical Center.

“This is validation that our approach -- of being completely dedicated to achieving our client’s business goals -- is working,” said The Fenton Group President Joshua N. Fenton. “We may be one of the very smallest agencies that enter the competition and we are dedicated to our layer-free model of doing business. There is no denying that pound for pound, we are the most award winning agency in New England.”

In addition, the agency won five Merit Awards.
The eleven awards were the second most of any agency in RI. The awards presented to the Providence-based boutique communications firm were for a range of work, including national public relations campaigns for consumer products, business-to-business, regional public relations, direct mail and crisis communications.

The awards were presented last night at the 58th Annual Bell Ringer Awards Show sponsored by the Publicity Club of New England.
Winners were selected from more than 310 entries submitted by agencies and in-house corporate public relations professionals throughout New England.

The Fenton Group’s winning entries for the 2007 Bell Ringer Awards Show were:
• Direct Mail: MEDport, LLC launch of Fit and Fresh (Bell)
• Direct Mail: Introduction of W.R.Cobb’s Bridal Collection (Bell)
• Feature Placement/Online: MEDport, LLC launch of Fit and Fresh (Merit)
• Graphic Identity: Development of the Graphic Identity for Dean Warehouse Services/Re-branding (Merit)
• Bylined Article: Placement for Public Relations for Dean Warehouse Services (Merit)
• Print Feature Placement: Brigido’s Fresh Market (Merit)
• Print Feature National: The Promenade (Bell)
• Print Feature Trade Publication: W.R. Cobb (Bell)
• Photo or Graphic Placement: Dean Warehouse Services (Merit)
• Crisis Communications Campaign: Roger Williams Medical Center (Bell)
• Product/Service Launch/Consumer Campaign: MEDport, LLC launch of Fit and Fresh (Bell)

The Fenton Group works with a select group of clients; MEDport, LLC/Fit & Fresh, W.L.Gore (Makers of GORE-TEX), Brigido’s Fresh Market, W.R. Cobb, Quality Partners of RI, Community Preparatory School to name but a few. The Fenton Group specializes in developing communication programs for clients in manufactured goods, healthcare, consumer goods and services, business-to-business, technology, insurance and financial services.

ABOUT THE BELLRINGERS: The Bell Ringer Awards, sponsored by The Publicity Club of New England, serve to recognize and honor excellence and achievement in the communications and public relations professions.
Since 1969, the Publicity Club of New England's Bell Ringer Awards have been a symbol of outstanding achievement for New England public relations and communications professionals.
Bell Ringer Awards recognize excellence in communications and public relations work in every field and industry, and across all media - print, broadcast and on-line. While PR professionals who labor along the frontlines of the digital revolution have the same goals as their colleagues who ply their craft in more traditional mediums - to achieve meaningful results for their clients, companies, organizations and institutions - the tools and techniques they use may differ.