ADWEEK: 3 Clients Lend Luxury to Fenton Roster
February 26, 2004
BOSTON Jewelry, luxury apartments and a high-end spa add up to more than $1 million in combined billings for independent The Fenton Group following several recent additions by the shop in the upscale lifestyle category.
The Providence, R.I.-based independent will fashion ads for W.R. Cobb, a 100 year-old jewelry manufacturer and diamond importer; The Promenade, a $50 million, 220-unit luxury apartment development in downtown Providence; and The Spa, a chain of day spas looking to expand in Rhode Island.
"These accounts are important as they speak to The Fenton Group's ability to strategically position and market a premium brand," said agency chief executive Josh Fenton.