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Fenton Group lands work from Connecticut-based healthcare organization -- June 2003

Providence, RI — The Fenton Group has landed a leading Connecticut healthcare organization to its growing roster of consumer, business-to-business and healthcare clients. Qualidigm, one of the nation's leading quality improvement organizations, has tapped the Fenton Group for strategy work in the development of a series of new products.

"Qualidigm is a tremendous client and our experience in working with healthcare organizations was critical to attracting them to the firm," said Josh Fenton. "The work that I have done with Quality Partners of Rhode Island was a key to understanding their critical challenges in healthcare communications."

Qualidigm joins the New England Division of the American Cancer Society on The Fenton Group healthcare roster.

Last year, Fenton had led an award winning branding campaign for Quality Partners of Rhode Island. This TV, radio, print and outdoor campaign won national recognition from Advertising Age (Spot of the Week, National) and two Bell Ringer awards from the New England Publicity Club.