American Cancer Society launches campaign fueled by The Fenton Group -- May, 2003
Providence, RI – The American Cancer Society has launched a print, radio and outdoor campaign to create awareness around the issue of worker safety and secondhand smoke. The direct issue ads are intended to educate Rhode Islanders about the effort to stop smoking in the workplace. The radio, print and outdoor campaign was developed by The Fenton Group, a Providence-based branding and strategic communications firm.
Leveraging the tagline, "You should not have to choose between your health and your job," the print campaign appears in nearly a dozen newspapers, on billboards on Route 95 and on leading Providence radio stations. The campaign was created by Art Director Yvette Lucker and Karin Welt.