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Fenton Group Supports Giving R.I.

from Adweek
November 14, 2003
By David Gianatasio

BOSTON—The Fenton Group has fashioned a billboard campaign for nonprofit Giving R.I., an organization seeking to rally support for the arts, social services and education during the height of the end-of-year holiday giving season.

"For the agency, it's a great opportunity to try to bolster giving in Rhode Island," said Josh Fenton, principal of the independent shop in Providence,R.I. The work allows the agency to flex its creative muscle on a high-profile assignment, he said.

Randy Hackett wrote the copy, teaming with art director Robbie MacDonald.